The measuring mindset.

I’m working on Gush, a startup around photos.

One thing that I’m doing different this time, is that we measure *everything*. Literally everything. And I noticed that that creates a mindset.

Whenever I am working on a new feature now, I think, while sketching, how am I going to measure this. What is success going to look like in numbers?

And from seeing some numbers already, I also know that small decisions make big differences. If I am working on a feature and I know only 5% of users are ever going to use it, is it worth even working on? If I am putting a feature behind a click, and I know nobody will ever click it, is it even working on.

I don’t think the measuring mindset, by itself, leads to success. You risk optimizing into a local maximum. But it does lead to better product decisions.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s