I’m working on Gush, a startup around photos.
One thing that I’m doing different this time, is that we measure *everything*. Literally everything. And I noticed that that creates a mindset.
Whenever I am working on a new feature now, I think, while sketching, how am I going to measure this. What is success going to look like in numbers?
And from seeing some numbers already, I also know that small decisions make big differences. If I am working on a feature and I know only 5% of users are ever going to use it, is it worth even working on? If I am putting a feature behind a click, and I know nobody will ever click it, is it even working on.
I don’t think the measuring mindset, by itself, leads to success. You risk optimizing into a local maximum. But it does lead to better product decisions.