The evolution of Google’s left-hand filters

I don’t really have time to analyze this today, but it’s always interesting to see how companies that measure change stuff. I noticed Google’s new filters (a crucial feature) changed today, now it looks like this:

image

As you might expect, I like the “Everything” label, although “Everything – more” is a bit weird; how can I get more than everything? (Although I also love the “more” label).

When you open it, it looks like this:

image

And the search tools look like this:

image

Let’s see how this iteration fares. I don’t think they’ve nailed it yet. The greyed-out icons in particular don’t feel right, and having 2 separate “more” actions doesn’t feel right either.

For reference, here is my previous analysis of the filters (and their big redesign) when they launched.

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