The evolution of Google’s left-hand filters

I don’t really have time to analyze this today, but it’s always interesting to see how companies that measure change stuff. I noticed Google’s new filters (a crucial feature) changed today, now it looks like this:


As you might expect, I like the “Everything” label, although “Everything – more” is a bit weird; how can I get more than everything? (Although I also love the “more” label).

When you open it, it looks like this:


And the search tools look like this:


Let’s see how this iteration fares. I don’t think they’ve nailed it yet. The greyed-out icons in particular don’t feel right, and having 2 separate “more” actions doesn’t feel right either.

For reference, here is my previous analysis of the filters (and their big redesign) when they launched.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s