Joshua Porter on the IxDA mailing list: “There is a saying that I particularly like: ‘If you want to build a ship, don’t drum up the men to gather wood…Instead, teach them to yearn for the vast and endless sea.’ So…right now we’re discussing what to call the people who are gathering the f’ing wood. Should they be called wood gatherers, or boat architects or sailing experience designers? Here’s a suggestion: Let’s talk about the sea.”