Lou Rosenfeld is getting started with his new webinars series. Top UX people (and authors of books with him) give in-depth seminars on a specific UX topic (like webforms). It’s a geat learning opportunity, and you save an airfare to a conference. Plus, you get access to a edited version of the lesson online so you can review it later.

This code will get you a 25% discount: DIJCKWBNR

Go check it out: http://www.rosenfeldmedia.com/webinars/

Cultural localization

It’s always hard to customize your technology for a specific culture. Customize your features and UI too much, and you loose the advantages of scalability (speed, cost, …), customize too little and you’re open for local competition that is focused more on how the local market is different.

Here’s a good example: Google India now has a specific cricket item showing when you search for cricket (India is cricket-crazy). (A regular Google search just shows the Wikipedia result for cricket first).

I like it. It’s subtle, culturally-specific and non-intrusive.

image