In South Korea, where Park is building a new kind of music-business
model, 80 percent of households have a broadband connection; downloads
via both PCs and cell phones make up an overwhelming share of the
nation’s music market. Download revenue there has soared 422 percent
since 2000, to $366 million, while CD sales have declined 83 percent
over the same period to just $70 million in 2007. And because almost
all digital music is purchased on a song-by-song basis, to the general
South Korean consumer, albums have become an irrelevant—even

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