Lou Rosenfeld: “An unfinished book is one huge, pointy Damocles’ Sword to have hanging over one’s head. In fact, I’m sure if he was around today, Damocles would be an author.”

Lou was writing the book together with Rich Wiggins, who has now left and Marko Hurst took his place. Writing a book together with someone else is hard!

So this is good news: we can hope to see Lou’s book on search analytics next year!