Kevin Kelly: Most companies don’ t live as long as most humans. Their relative short
life has to do with culture’s rapidly shifting interests, and the
difficulty of transmitting values and goals beyond the original
founders. When viewed this way, it is a wonder any
group of workers would continue to exist after the founding group
vanishes. It is simply astounding that some companies could outlive the
industry they began in, or even the country they were started in.

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