Googley principles of design: useful, fast and simple.

Googley principles of design (and I have to agree with all of these, especially with the first three):

Fast is still underrated by most UX people, I think mostly because it tends to be the domain of the techies. But fast matters so much.

Quickly: how fast are your webpages loading? What’s your goal (should probably be a few 100 milliseconds, 400 is good, 200 is better, depending on the page)? If you don’t know and are a UX person, that’s not good, you.

  1. Useful: focus on people -their lives, their work, their dreams.
  2. Fast: every millisecond counts.
  3. Simple: simplicity is powerful.
  4. Engaging: engage beginners an attract experts.
  5. Innovative: dare to be innovative.
  6. Universal: design for the world.
  7. Profitable: plan for today’s and tomorrow’s business.
  8. Beautiful: delight the eye without distracting the mind.
  9. Trustworthy: be worthy of people’s trust.
  10. Personable: add a human touch.
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