MySpace Russia Quietly Launches; MySpace Turkey Coming: “MySpace likes to put a team on the ground before launching a localized site, Travis Katz told me today (MySpace’s Managing Director of International). The key to a successful launch isn’t just localizing the site’s language. It’s also about figuring out what local bands and artists are hot, and integrating them into the service. He confirmed that Turkey is on their short list of new launches, although he won’t say when the site will launch.”

As opposed to Facebook’s approach where there are no local offices.