Why? Don’t ask why. Ask why not.

It’s a classic. (check out the pants too)


Mental model book discount code FOPVD10

Indi Young’s mental model book is available, and if you use the code FOPVD10 (for “friends of peter van dijck get 10% off”), you get 10% off. So order it now, preferably from the Rosenfeld media website (as opposed to from Amazon) since they’ll make more money like that :)

If you have a company, you can get a company license for the electronic format too.