Why? Don’t ask why. Ask why not.

It’s a classic. (check out the pants too)

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Mental model book discount code FOPVD10

Indi Young’s mental model book is available, and if you use the code FOPVD10 (for “friends of peter van dijck get 10% off”), you get 10% off. So order it now, preferably from the Rosenfeld media website (as opposed to from Amazon) since they’ll make more money like that :)

If you have a company, you can get a company license for the electronic format too.