Google’s new Knol initiative in a nutshell:
- Let users copy and paste Wikipedia content (the license allows it).
- The content will rank good, perhaps even better than Wikipedia. (Any questions here?)
- Make more adsense cash (and give the users an undefined %).
Knol is destined to be a Wikipedia copy-and-paste clone plus a bunch of spam added on top. Plus a huge branding mistake for Google, who used to be the guys who send you to content, not who own content.