“The objects that mediate the ties between people” is a powerful concept. On LinkedIn, the “recommendation” is an object that truly connects people, creates lock-in and ads long-term value (more than the network itself, the “friend” connection, for example).
From that post: “Think about the object as the reason why people affiliate with each
specific other and not just anyone. For instance, if the object is a
job, it will connect me to one set of people whereas a date will link
me to a radically different group. This is common sense but
unfortunately it’s not included in the image of the network diagram
that most people imagine when they hear the term ‘social network.'”
Exactly. Social networks with objects that connect people are stronger, longer lasting and provide more value.
Social science has more to say about these objects: they can connect different domains of expertise. When they do that, they’re called boundary objects: objects that are used by different communities, and each community attaches different meaning to the object.
The wireframe (an IA deliverable) is a boundary object, and this power to connect different groups (desingers, coders, business people) through a shared object that has different meanings for each group is (I think) one of the reasons why the practice of information architecture has been such a success.
How exactly boundary objects and social networks that connect people through objects fit together I’m not sure. We’ll figure it out :)