Google is pointing search traffic to their own properties, and now Yahoo’s following suit.

I wonder why nobody has written about Google poisoning their search results with video links that without fail point back to Youtube, a video company that they own. And now Yahoo is doing the same: adding “useful” results to search, that point back to their own properties. Have the search engines decided that objectivity is no longer required? I always thought getting into the content game (buying Youtube) was a mistake for Google. Don’t get me wrong though, I think the evolving “mixed” search results are brilliant, I just think that the search engine that makes an effort to send traffic to properties they don’t own will have a much better chance of winning.

(I also think Yahoo needs to totally redo the homepage. It drives a lot of traffic I’m sure, but it’s really quite bad. I’ll keep that analysis for another post.)

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