Users rate some sites consistently slow and other sites consistently fast. For example, About.com is rated slow. But when looking at the data, the sites that were rated slow weren’t all really slow. Amazon is rated as fast, and it isn’t really that fast (fast enough, but not crazy fast). So why do users feel some sites are slow or fast? (About.com loaded faster than Amazon.com in the test, yet was perceived as very slow.)

This is exactly the kind of stuff that makes me like Jared Spool.

The 12 habits of slightly successful bloggers.

  1. We write non-original stuff that we just read somewhere else,
  2. and then we forget to link to the original post,
  3. while also not doing any additional research
  4. and clicking POST really fast
  5. without thinking things through, which might have given us something interesting to say,
  6. and without proofraeding
  7. nor adding any interesting links and/or pictures, because really, this whole web thing isn’t going anywhere, can we just go back to print?
  8. What’s more, when we do want some traffic, we copy the style of successful writers without copying the content,
  9. and we SEO optimize the hell out of things, because we think that perhaps, yes, we aren’t very good writers or original thinkers and perhaps no, we don’t have much to say after all, deep in our hearts we know this, but since there are quite a few SEO blogs out there we have started to think that getting traffic isn’t, somehow, about providing value,
  10. and what we also do is write really long posts sometimes,rambling on and on and on,
  11. making the same points again and again, until even the most bored, desparate, i-really-have-to-kill-this-time-because-i-despise-my-boss who-is-dating-that-cute-girl-in-accounting-instead-of-me and-who-does-she-really-think-she-is reader that may have accidentally stumbled upon our post has to just quit reading because it’s just TOO much of the same damn crap that’s all over the inkernets already and who the fuck do I have to kill to make it all stop?

(ps: and we can’t count either.)

The Origin of Brands Blog: Apple’s Golden Goose

The Origin of Brands Blog: Apple’s Golden Goose: “Distractions are not what Apple needs. A focus is what they need. The way to build a monster brand is to attain global dominance. Which is what Nokia did in cellphones, Red Bull did in energy drinks and Google did in search.”

Laura Ries is one of the most important branding thinkers in the world, and she nails it again on Apple: refocus on the iPod! The iPhone is, from a branding perspective, a distraction.

7 reasons I switched back to PHP after 2 years on Rails – O’Reilly Ruby

7 reasons I switched back to PHP after 2 years on Rails – O’Reilly Ruby: “I threw away 2 years of Rails code, and opened a new empty Subversion respository. Then in a mere TWO MONTHS, by myself, not even telling anyone I was doing this, using nothing but vi, and no frameworks, I rewrote CD Baby from scratch in PHP. Done! Launched! And it works amazingly well. It’s the most beautiful PHP I’ve ever written, all wonderfully MVC and DRY, and and I owe it all to Rails.”