The Origin of Brands Blog: Apple’s Golden Goose

The Origin of Brands Blog: Apple’s Golden Goose: “Distractions are not what Apple needs. A focus is what they need. The way to build a monster brand is to attain global dominance. Which is what Nokia did in cellphones, Red Bull did in energy drinks and Google did in search.”

Laura Ries is one of the most important branding thinkers in the world, and she nails it again on Apple: refocus on the iPod! The iPhone is, from a branding perspective, a distraction.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s