The Origin of Brands Blog: Apple’s Golden Goose: “Distractions are not what Apple needs. A focus is what they need. The way to build a monster brand is to attain global dominance. Which is what Nokia did in cellphones, Red Bull did in energy drinks and Google did in search.”
Laura Ries is one of the most important branding thinkers in the world, and she nails it again on Apple: refocus on the iPod! The iPhone is, from a branding perspective, a distraction.