http://omg.yahoo.com/ OMG! Cool name, but they messed it up with the yahoo part. But seriously: bad branding decision. It’s like Cherry Coke. I learnt that much about branding, I continue to be surprised that a company like Yahoo gets these basic branding things wrong (overextending the brand). Yahoo doesn’t stand for celebrity news, so why make that part of the brand. They should have gotten OMG.com and created a new brand – now that has potential.