Rosenfeld Media – Search Analytics for your Site: Needed: policies on retention and use of search logs: “The premise of our book is that search analytics, or search log analysis, yields tremendous benefits. We think just about everyone ought to analyze searches their customers perform. If we succeed in our mission, then a lot more organizations will start analyzing their search logs. But the recent AOL disclosure of log information vividly demonstrated the risk to privacy if you let your logs out into the wild. So Lou and I are mulling what an ideal search log retention and use policy would look like.”