Tech Confidential Blog: Adaptive Path and Sierra Ventures forge partnership: “Adaptive Path, the cutting-edge Internet consulting and design firm that has helped define Web 2.0, said today it has agreed to provide Sierra Ventures’ portfolio companies with consulting services in exchange for equity. The two firms have not consummated any deals yet but anticipate that Adaptive Path will work with three to four of Sierra’s portfolio companies per year.
For Adaptive Path, it provides them with the upside that they lack working on an hourly basis. After watching former clients such as the Flickr founders go on to riches via a sale to Yahoo!, Adaptive Path is willing to take the risk that equity provides in exchange for the potential reward. It also builds upon the entrepreneurial experience they gained building blog analytic tool Measure Map and then selling it to Google earlier this month.”