Column Two: Full site redesign? Start by addressing the home page. I have a lot of respect for James, but that’s the WORST advice ever. Starting with the homepage is a direct road to political hell in any company. I usually do my best to keep the homepage out of discussions until we’ve done other parts of the site. These days, I’m doing the same with the main nav – it all comes out of working on the rest of the site. James, this one’s just wrong, I find it hard to imagine you won’t go straight to politicohell (don’t pass by START).