Myspace, mullets and innovation.

Lucas wonders where the chinks in Myspace’s armour are.

Two words. Innovation and mullets. Myspace is locked into a certain model of interaction because of their history and size, and their innovation attempts don’t seem particularly successful (video).

Their interaction model is centered around identity creation: here I am! This is me! Be my friend! This works great with teenagers. Myspace will never be a LinkedIn, for example (LinkedIn seems to be doing great, by the way). MySpace also will never be a SecondLife, and not just because it’s a website rather than a gameclient. There are other interaction models around things that are not identity.

And mullets, of course, went way out of fashion.

0 thoughts on “Myspace, mullets and innovation.

  1. Anyone else having bother with myspace or is it just my pc?
    Last couple of days it seems it wont let me download any song from anywhere.
    Anyone having same bother – or anyone how to sort it?

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