Rolling Stone : The Rise of the Video Blog: “Rocketboom may be the vanguard in the march of the vlogs, but it’s hardly alone. Video-blog monitor Mefeedia.com currently lists more than 6,900 vlogs. And while the vast majority are essentially home videos glorifying children, hobbies and pets, vlogs are beginning to infiltrate the mainstream media, part of the increasingly seismic shift in the way we get our news and entertainment.”

Big Media still struggles to understand what I like to call authentic media. It’s not just about homevideos or funny dogs.