Amazon’s new “plog” feature (who the hell came up with that name?) is fascinating. It is basically a feedreader, personalized for you, with blog items by the authors of books you’ve bought. The authors write blogentries specifically for Amazon. And you can leave comments.
In other words, it’s a direct connection between you and the authors of the books you buy. It’s quite brilliant. If they can get the implementation right (and get rid of that silly name).
It’d make even more sense if Amazon were to aggregate the actual blogs of writers who have a blog already (many do), instead of making the authors write specifically for Amazon. Now, you get messages like this: “Speaking of which, I tend to blog pretty actively over there, so I probably won’t spam your Amazon pages with too much material.” That’s not good.