Audioblog.com rebranding and expanding – The Social Software Weblog: audioblog.com will soon be re-branded as “hipcast”, since they’ve now moved beyond just audio. I feel bad for them, all that brand equity lost. Must be a bummer. I changed mefeedia from me-tv.com about 1 year into its life, when it was still totally underground. Still it hurt, it took over 6 months for people to forget the original name. People will still refer to audioblog at least a year down the line.