Sam Ruby: Actually innovative

Sam Ruby: Actually innovative: “If you’re working for an actually innovative startup, please consider thinking about i18n, unicode, and all that jazz. Actually, do more than consider it. Just do it. Not everyone speaks English, and there’s no reason to restrict “Web 2.0â€? (there’s that involuntary shudder again) to English speakers.”

And: ”
Totally disagree. i18n is extremely resource intensive. Everything being equal, the startup that iterates on the English product will easily beat the one that doesn’t iterate on the multi-lingual product.”

It depends. I18N can let you win over a lot of markets the other guys are ignoring. Big deal.

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