Compelling experiences

How to make money with digital lifestyle aggregators – Part I :: AO: “So personalization and customization find their destiny intermixed with Integration and Aggregation. The only way to produce compelling enough experiences is by integrating a wide range of built-in constructs, combining that with agregated web servcies and content and topping it all off with unprecedented levels of control and customization. In one product or service.”

Marc Canter is so full of bullshit. Or, he just writes really badly. “Compelling experiences”? Spending too much time with the suits Marc? And get a spell checker.

And then: “branded memes and viral uptake”. No, not just bad writing, he’s lost. Bye Marc. See you later.

Yeah, I’m in that mood again.

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