Final Thoughts – AIGA Boston: “Form-makers, while valuable, are being passed by those who are attempting to use design to serve more strategic ends. And these form-makers, it is clear, have no idea.”

I hope IA’s can escape becoming commoditized. The good thing is that what we do (play with categories is as good a definition as any) is inherently strategic, because categories are so powerful. If only IA’s would realize the power they hold.

I also do feel that usability people have let themselves fall into the same trap. I know this isn’t fair to a lot of people who are doing good work, but as a profession they don’t seem to have advanced much beyond just fixing existing problems.

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