Intel’s anthropological army – ZDNet UK Insight: “And we looked at cultural groupings in London, Tokyo and Los Angeles, because we wanted to know whether there were greater similarities between people in those environments than differences. So we looked at 22 to 34 year old women, and there were great similarities. But then we checked women in Brazil, and there was a huge difference. Technology is a matter of life and death in big cities in Brazil, literally. Mobile phones were given to children, so they could be kept track of. But you don’t take out a laptop in public, because you risked bodily harm from someone willing to steal it. Yet home computers were fantastic, because they kept the kids inside and engaged instead of being at risk outside.”
God, this stuff always fascinates. My girlfriend is doing ethnographic research (the real stuff) in NYC these days – amazing.