37 signals have a post today showing a video explaining features of some product. Ruby on Rails has been using video to show off the product pretty well. Since I’m working on Mefeedia, a website for videobloggers, I’ve given a lot of thought to the use of video.

There are various ways in which to use video. You can make videos showing off features. Great. You can be lucky enough to have users making videos to show off features (like here for Mefeedia). Even better – sometimes at least. And you can use video for more “soft” purposes, like to tell stories about your site.

For example, I made an Instant Archive feature for Mefeedia, where vloggers can put an archive of their videos with thumbnails on their site. I did it while talking to my users, and Michael shot a video when we came up with this. That’s the advantage of having videobloggers as users.

The video is brilliant, really showing the foundation story of this one feature, and the enthusiasm we felt. It comes straight from the heart. It is linked from the Instant Archive page.