SiteLines – Ideas About Web Searching: May 2005 Archives: “In a March 29 2005 paper, Ira Machefsky and John Fernandez of search engine Accoona, clue us in to some key differences between searchers in China and the US. The authors compared search terms used in the US and Chinese versions of Accoona. Whereas US searchers focus on news, gossip, and entertainment, Chinese searches show a strong focus on business information, particularly manufacturing.”
I’ve been interested in finding out differences in search habits in different cultures. Any other pointers?