Lou writes about how IA in Germany isn’t really taking off.
I did an IA workshop in Brussels yesterday, and after talking with some of the people here I got the feeling that (please feel free to disagree with me here), in Europe, it depends on the country. In France, IA will probably never take off, at least the current style of US-centered IA. In Belgium, there are a few companies doing interesting IA/UX work, mostly for large clients like J&J and such. But as a field it’s pretty unknown. I blame Belgian’s lack of self-promotion :) In Holland, there is a bit more awareness (and historically more ‘design’ awareness) around IA, but also some confusion about what IA really is (there’s another Dutch ‘IA’ organization with a very different take on what it means). I’ll report back on Spain later, but I have noticed there is a bit of a UX scene there.