About being “first to market” with new functionality. I just realized something. Sometimes you need to roll out new functionality quickly, before the competition does. The reason is not so much to lock in users or to get early adopters, it is to influence practices of technology use. Because new technology gets shaped by its users as much as by its designers. If you can join that dance with your users early on, you will shape each other, and in that way set examples for the future and shape the world.