Russell Beattie Notebook – Six Apart Price Pool? Russel wonders how much Six Apart will sell out for. That’s assuming they plan to sell out anytime soon.

The brilliance of Typepad has always seemed to me that people are storing their personal life there, in a form that’s not easy to take out and move somewhere else. Who wants the blog they’ve put their souls in for years to dissapear? A lot of money to be made.

The bigger lesson seems to be, for me, that it’s all about the community and the data. Technology is easy to replace or copy. Lock-in isn’t. Community takes years to build, and that’s what big companies pay for. Look at Craigslist – easy technology to copy, but Craigslist isn’t technology. It’s community and data where the value lies.