Reducing the Cost of Translation through Reuse. A decent talk by Ann Rockly. You can just sign up (use any email address, no confirmation required) and watch the talk. There is some marketing stuff at the beginning and the end of the talk, you can skip that by jumping to “Speaker 2” in the index dropdown. (Thanks to Liv.)

Ann talks about the translation lifecycle and cost, and her approach to a unified content strategy. The approach of using reusable “content objects” (small bits of content, like a paragraph, that only have to be created (and translated!) once) sounds like a good fit for fairly structured content (press releases, product info), but less of a good fit for fairly unstructured content. Any experiences with an approach like this?

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