People seem to really want the Google OS to compete with the Microsofts and AOL’s of this world. There are calls for a Google IM client or a Google Browser, and these are not based on rumors of Google working on these projects. They are just “wouldn’t this be cool” kind of ideas.
Google’s “don’t be evil” motto is one of the strongest branding exercises of the decade. What I hope is that this example will lead the way for a wave of realizations (books, gurus) about how large companies that explicitly try to be NOT evil get tons of consumer goodwill. And I hope that in turn, other companies (Coca Cola, Walmart) will start feeling the effects of that. I don’t think we can get rid of large transnational companies. But we need to change their values, at least a little bit.