Donna writes about an interesting observation we can all recognize: ‘and then’ IA: “But something that I have noticed in working with large, primarily hierarchical sites is a very two-layered structure. Sometimes I call this ‘and then’ IA. What happens is, when people look for information they say ‘first I go here, then here’ ‘AND THEN’ I do blah. So, the first step (however many clicks it is) is the prelude to the place that they really want to be.”

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