Andrew points to A new kind of comments spam?.

Looking at this a bit more, it is clearly spam. Someone is creating a circle of fake “personal” websites using cookie cutter text (the ‘about me’ is the same for all the sites), various free hosts and varying images. Warning: the sites pop up ads of the most annoying kind.

It really wouldn’t take a hacker much work to create thousands of fake “personal” websites that are a lot better and varied than this one, and then comment spam the hell out of the weblog world to build pagerank. I don’t want to give anyone ideas but I’m pretty sure this is inevitable.