Most valuable asset [dive into mark]: “It’s like when I smoked, and all my friends were smokers. If someone quits smoking, you stop socializing with them, not because you hate them for quitting or they’re actively avoiding you (although both are probably true), but simply because all your socialization happens around cigarettes. It’s not even something you necessarily notice, until you quit, and you realize you have no friends to hang out with because all your hanging out happened at smoke breaks.”

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