Good news for IA’s. Corporations

Good news for IA’s.

Corporations seek better search results | CNET “Ford Motor got a crash course in the science of search analytics two years ago during a high-profile product recall.

When the carmaker announced that it was replacing Firestone tires on all of its vehicles, consumers stampeded the corporate Web site in search of information that went beyond the typical product sheet. Over the following days and months, Ford and search partner Ask Jeeves not only fielded thousands of searches a day; they recorded and analyzed the queries on the fly in hopes of improving the service, a practice that continues today.

“The Ask Jeeves reports are used in two ways,” according to Joyce Mueller, a consumer e-marketing manager at Ford. “First: to evaluate the site design and understand what content people are having trouble finding…Second: to learn what people are looking for. Currently, the majority of our searches are not for our main vehicles, but for other information such as the SVT (Special Vehicles Team). This helps us prioritize enhancements to the site.”

In the field of customer intelligence, search analytics is poised to become a star. Examining search queries is now the preferred way for corporations to analyze Web site activity, to make sites more responsive and profitable.”

O’Reilly Network: Request for help

O’Reilly Network: Request for help from a Geek Volunteer [April 26, 2003]: “Over the years, we’ve donated books to many nonprofits and schools in developing countries. Last October, I received an email from Sudhakar Chandra, a self-described “geek volunteer,” that got me thinking about how O’Reilly and other companies could do a better job of supporting the good works of people like Sudhakar. His email was a compelling reminder that books are a rare and precious resource in many parts of the world.”

Judge: File-swapping tools are legal:

Judge: File-swapping tools are legal: “In an almost complete reversal of previous victories for the record labels and movie studios, federal court Judge Stephen Wilson ruled that Streamcast–parent of the Morpheus software–and Grokster were not liable for copyright infringements that took place using their software. The ruling does not directly affect Kazaa, software distributed by Sharman Networks, which has also been targeted by the entertainment industry.”