Faceted Approach to Web Redesign: “We quickly noticed a clear parallel between the topics covered by the site and the types of content clustered under the topics. Each topic had instances of most of the content types, and vice versa. On that basis, we decided to break the content types out as facets of the topics and use these facets as our primary navigation.” Here’s the thing with facets: Facet analysis is often useful even if you are constructing one big non-faceted tree as your only navigation tool.