Digital Web Magazine: “The primary

Digital Web Magazine: “The primary problem of user-centered design is that people engage in it at the expense of all else. Oftentimes, what is *most* useful, usable, and meaningful to the end-user is untenable from a business perspective, and the product, while maybe popular, is a financial failure. Additionally, UCD can often get bogged down in process, in needing to verify every design choice with users, unnecessarily encumbering progress.”

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