I have a question box on one of my sites, and I was considering building a system that would allow multiple people to answer the questions I get, and to archive them online; this email message made me think about the privacy aspect of it:

“Thanks. I hope my question won’t be posted on any public message boards — I’d be embarrassed to have it posted! It’s just a question that I asked because I am trying to get a better understanding of the experience that my friend is going through”.

When I do find time to design this system, I’ll use this quote with one of the personas.