IBM/Ease of Use/Business View: “What

IBM/Ease of Use/Business View:

“What is this all about? It’s about business – your business! Look, we’re all sold on pleasing our users, whether they are customers, business partners, or internal users. This is a sure way to contribute to our organizations and to the bottom line. But how do we ensure we not only satisfy, but also delight them? How do we increase our return from them? And how do we differentiate ourselves from our competitors? Reasonable questions. Read on. There are answers.”

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