Reading weblogs has made me greedy for access to a constant stream of nuggets from the brains of those I admire. So it is. Via scripting: at least he posts a lot; it seems a bit quiet in the blogs I visit lately. Time for a change?
“The findings indicate that the contemporaries of early modern humans were more sophisticated than their popular “caveman” image suggests.
They would have needed social skills and organised networks to take part in armed conflict. It may have been a crucial factor in the evolution of Neanderthal and human behaviour, say scientists in Switzerland and France.”
So we may hae evolved to more efficiently kill each other? Makes kinda sense.
“As more women delay having babies to finish their educations and establish their careers, a University of Michigan researcher identifies an unexpected long-term implication of waiting: likely eventual extinction of the older mother’s lineage. “
Now these are proper elevator buttons!
My girlfriend took me to a huge toystore called FAO Schwarz (on the corner of Central Park east and Fifth Avenue) in New York. I was looking at this little robot dog called Aibo made by Sony that displays learning behaviour and plays around with kids. It recognises faces and develops its own personality over time.
A few weeks earlier I saw the movie AI again on DVD. It has a little robotic teddybear in it with real personality (Teddy), and I was thinking: if they ever really make that it will be a huge hit. Teddy has real personality, and is very loveable. It also has a little boy robot in it, which also extremely lovable but also a bit creepy sometimes.
Interestingly, in the movie, older robot models are easily discarded for newer models, a behaviour I observed in real life in the toy store as well. (see picture below)
Notice the poor little robot in the corner nobody wants anymore. It is a primitve early model, not nearly as interesting as aibo: everybody is standing around a demonstration of him.
But when I was watching a kid playing with the Sony robot dog, it didn’t really treat it with a lot of emotion: it prodded it and tried to find out how it worked. It was curiosity, not emotion. Maybe emotion takes time? Then again, maybe not. When kids hug a toy, there is emotion. So it’s not technological advancement that generates emotions.
How can technology generate emotions?
What would make you so attached to a technology you wouldn’t want to hurt its feelings? Or is that even what we want? Maybe we just want technology that can generate emotions in us but doesn’t have needs of its own? Like a drug, really.
Why do people care for plants?
Our relationship with technology could be like the one we have with dogs and cats. Or like the one we have with our favourite toys. Or like the one we have with plants we care for.
A few years ago, there was a short rage of a little toy called tamagotchi (research on Tamagotchi). It was really small, hung on a keychain, and you had to regularly “feed” it and “pet” it by pressing certain buttons or it would “die”. It generated the emotion anxiety: once people felt they had it in a stable state (so it wouldn’t die), they tended to get bored with it. (This conclusion is based on admittedly little evidence.)
I was discussing this last Sunday with my friend Jay and he came up with a good rule for active Emotion Generating Technology: the why-did-you-do-that function. A toy like that would have to have its own boundaries, its own internal rules and behavior in order not to be boring, but it would also be important for its owner to be able to predict and understand it. The Why-did-you-do-that function allows the owner to ask that and to tell it to do something different next time.
Remember Terminator II? When the terminator first meets the boy, the boy has to teach him not to kill people. That’s a why-did-you-do-that function.
EGT (Emotion Generating Technology) is not nessecarily about language recognition: dogs don’t speak or understand us, and yet people really truly love them.
EGT isn’t about advanced technology either. You could have relatively simple technology capable of generating emotional responses. At least, I like to think you could. Research is needed to find out what it is about technology that could generate lasting emotional responses.
There’s another interesting thing going on I learned from animated movies: too much realism becomes creepy. You can get to 95% realism and be fine. But when you go over that, at say 99% realism, it gets creepy instead of cute. You are unconsciously picking up signals something is wrong, but consciously you can’t tell what. So being too realistic isn’t good. In Shrek, the modelers decided to make the princess Fiona character less realistic and more cartoon-like after initial tests showed the realism was too creepy.
Anyways, if you have personal stories about your experience of emotions with technology, please let me know. Links to research and other related stuff are very welcome as well.
Here’s the deal: many companies still hire a Lead Designer to lead the design team (makes sense so far) that defines not only visual design but also more IA related aspects like interaction (navigation, flow, functionality) on their websites. These days, many include “familiarity with usability testing and information architecture” as a requirement, along with more tradional designer requirements like “fluent with Flash, Illustrator and Photoshop” or “an extensive visual design portfolio“.
You can see which part doesn’t make sense: having the lead visual designer with a focus on visual design and branding be responsible for the IA and interaction design of a website is wrong. These are different roles, that demand a different focus. Rare are the people who can (or want to) do both really well.
I was looking at one of these jobs recently, and and found myself thinking (again): they really should hire an IA instead. I thought: “Assimilate, don’t complain!” and applied for the job.
But how could I pass the interview? They’d have to want to change their process. If a company has a process in place, as someone asking for a job you’re in a pretty bad position to convince them to change that. So I wrote down a list of ideas, arguments and answers to potential questions to prepare for a possible interview.
The main idea in this conversation is to sell the category (IA), not the person (you). They won’t hire you as an IA if they don’t think IA is important. Once they do think so, guess who they will probably talk to first? You’ll get a smaller slice (they might hire someone else still), but of a much bigger pie.
Businesses, especially these days, care about accountability, getting more out of existing investments, and the good old bottom line, so that’s how I presented these arguments. It would be foolish to argue for example that IA makes for better visual designs, you’d be picking a fight on somebody else’s turf.
Argument 1: IA deals with today’s big, complex sites.
Today’s websites aren’t the small 500 page sites of yore anymore. Today’s website are huge, complex and ever changing information delivery vehicles. The fact many websites are so hard to get around in illustrates this. Information architecture is a new role, created by these new demands. Where a traditional visual designer will tend to focus on branding and visual design issues, and information architect has the tools and methods to define websites that are easy to use, and can effectively deal with todays websites that contain huge amounts of constantly updated and changing information.
Argument 2: IA delivers user satisfaction.
IA’s typically deal with large web presences, and take a systematic approach to organizing them. They have a strong research background, and base their decisions on a real understanding of users. They are familiar with using effective decision making methods like usability testing. In real life, this means development efforts are focussed on ease of use, on creating satisfied customers. User satisfaction is important for your company, and to deliver it you need a strong focus on this in your development process, it doesn’t just happen.
Argument 3: IA increases efficiency through ease of use.
Good IA makes websites easier to use, and more effective. This means you can have a huge investment in a current website, with backend systems, having fought integration nightmares, branding battles, and still your website might not deliver the results you expected. IA can change that. It is very good at identifying and fixing problems that could be costing you hundreds of thousands of dollars in lost sales.
Argument 4: IA is accountable.
The core job of an IA is to create a website that reconciles business goals with user goals. An IA will always start a project with goals, and measures of success. This brings a previously unobtainable level of accountability to your web projects. You will finally know exactly which parts of your web presence work well, which development efforts are cost effective, where future efforts should be focussed.
Argument 5: IA deals with changing business goals.
In a web environment, business goals and user goals are in constant flux. You need to design a website that reflects these changing goals. So you need to reflect these goals in your design in a systematic, accountable and focussed manner. That is exactly what IA’s do.
Argument 6: IA works well with designers.
The information architect typically works very well together with junior and senior designers, since she doesn’t focus on visual design, so there are no turf wars: the designers just have more base material to work with. (*). The IA position is not about having great visual design skills. The IA will provide a base that the designers can build upon, without that solid base they will always have a hard time turning business requirements into successful websites.
Argument 7: IA connects visual design with business goals.
You may have noticed difficulties relating your visual design decisions to business goals. IA is the intermediate step that allows for making that link. The information architect can take over some of the roles visual designers may find tedious (sitemaps, flowcharts), basing these on business goals, while freeing visual designers to focus on design and branding. (**)
Argument 8: IA saves money.
Information architecture solidifies the processes of gathering and defining requirements in detail before implementing them. You will know exactly why a certain amount of time is being spent on a certain feature, and it won’t be just because it’s cool. This preciseness saves money by avoiding time spent on building features nobody will use. You will have a solid methodology for deciding on what elements to best spend your money.
Argument 9: (the evergreen of arguments) Other People Do It.
Companies like Epinions have hired information architects as Creative Directors. They realize
the unique challenges of the medium. Other companies that work with information architects
include Epinions, 3Com, AT&T, Compaq, Ernst & Young, Ford, IBM, Microsoft, Procter & Gamble, British Telecom, Fannie Mae, First USA, AOL, Square D, L.L. Bean and Hewlett-Packard, and The World Bank. (This short list was copied from here.)
Question: Won’t the effort the change in process takes cancel out any potential benefits? Ie. we don’t want our people to go trough the hell of adapting another process again: been there done that.
Answer: If your current process is flexible enough to deal with the constantly changing demands of the internet environment, IA will easily fit in there. Good IA makes for happier programmers, since they get better specs, happier designers, since they have more to work with, and happier project and business managers, since projects have more accountability built in and are more structured towards business goals.
I’m sure a lot more arguments could be made for hiring an IA and not just a Visual designer to lead a development team. I’d love to see your ideas.
Finally: in some cases, and especially in todays risk-avoiding business climate, trying to sell the term “information architecture” if they are not familiar with it already can be a lost battle from the start. You may be better of just being a Lead Designer but negotiating your job description and the process into something IA-like. Pick your battles, don’t focus on the job description.
(*) Remember the above are arguments designed to convince someone to hire an IA instead of a Lead Designer.
(**) If this comes across as evil bashing of visual designers, I’m sorry. I love visual design. I’m talking in a limited way about visual design here, I realize that. I still think a visual design background can be for doing IA detrimental if that person takes on IA as this little extra thing they have to do, not as their core activity. Their decisions will keep being focussed on visual design, missing a lot of opportunities designing interaction. IA is important, a lot more important than visual design for 95% of websites out there in my (admittedly and understandably controversial) opinion, if you use this (limited) definition of visual design.
I think I may now announce my master Plan for World Domination through metadata. It will allow (I almost wrote “the blogverse“! Auch. Not enough sleep I guess) people not only to manage their metadata more cleverly than 99% of current systems, but also to exchange it. And it will be simple, unlike topicmaps. Check back in a few weeks.
Gender and Technology: A Case Study (Video feed) by Brenda Laurel: she describes ethnography as a design tool nicely as: “paying very close attention to the details in the lives of certain types of people as a strategy to design products”.
Some tips on interviewing kids: interview them together with their one best friend. Advantages, they keep each other honest, and they talk a lot to each other. Focus groups with kids don’t work.
They did lots of research on gender differences as it relate to designing games for girls, and came up with a hierarchy of colors and characteristics for what works for boys vs. girls. For example: pink overrides truckness. So a pink truck is still girlie, no boy wants it. Other finding: the hi-res polygon typical rendering of games is very boy-like, even if the thing that’s being rendered is a pink pony, it still says “boys”.
Other interesting bits: Brenda thinks there are some key biological differences between boys and girls: the biological differences are small but get enlarged by cultural narrative. (Differences like spatial awareness under time pressure (videogames anyone?)). Girls do well with Tetris, a pattern matching problem. How the problem is described matters on how well you perform: are you “helping your car down the street”?
Brenda also made some good points on ethics: use applicable ethics at the right point: when doing research, use research ethics. When developing products, use more political ethics. Don’t use political ethics when doing research.
It’s an interesting talk about gender issues for kids, but also about research practices – she shares lots of interesting findings. If you build websites for kids, listen to this!
Something I am thinking lately: websites aimed at very specific audiences are pretty powerful things. They serve these particular people so well that it’s hard to steal the audience… Not that that had anything to do with the above post. Oh well…
My god, Verizon Wireless really sucks. I’m a pretty advanced and motivated power user, and I could not set it up to take my money automatically. Couldn’t do it. It gave me fairly stupid errors that some simple testing could have easily solved and just doesn’t like me.
Pay me money Verizon and I’ll fix it for you. I don’t like them as a company. If they hadn’t so effectively locked me in, I’d go somewhere else immediately.
Old news I’m sure: AltaVista Testing “Paraphrase” Tool: the tool suggest related search queries. It’s about time. I have always loved the accuracy of Google’s “Did you mean …”, but that is really a spell checker. The queries the new Altavista tool suggest (as far as I could find out) don’t seem releant enough yet to make it worth the space they take up (especially in that space-eating altavista design, com on guys, get a designer to clean that baby up), they are simply derived from the titles and descriptions of the page one results.
But suggesting queries is definitely a brilliant idea, and the way forward for search engines, since most people don’t refine queries.
By the way, I’d never seen Google do this before until today:
They: excuse me, my name is xxx, I live here down the road
They: I am going to that shop over there to buy some milk for my baby, I just need a few dollars, nobody wants to talk to me
Me: (What a hard life!) Not today man.
They: I just need another dollar, what am I going to do.
Me: OK I’ll give you a dollar, here you go, take care.
They: Excuse me, I’m going to buy a turkey-cheese sandwich in that shop over there.
Me: Sorry man.
They: I’m not asking for money man, I’m hungry and I just want a sandwich.
Me: You can have my (non-eaten) bagel here.
They: No thanks, I just want a turkey cheese sandwhich to take to the shelter.
Me: (What do I do?) Next time man.
They: So where are you from?
They: I like Belgium! They speak French, Flemish and German, right?
They: Yeah, I visited Belgium a few times, it’s a great city.
Me: It’s a country!
They: Yeah I know, but I always think of it as a city – it’s really one big city isn’t it?
Gratuitous Graphics and Human-centered Website Design ( jnd.org ): this is just annoying. It’s not fun. If this is Don Norman’s idea of good use of graphics and animation, I’m sorry.
I can appreciate Don making a much needed case for graphics and fun, but at least he could have used something that was interesting for anyone else than a complete web newbie and for longer than, say, 3 seconds. Something that didn’t disctract from reading? There is a lot of good graphic stuff being developed. Sometimes the NN guys just portray this cluelessness about the web that is hard to understand from such clever people. Get permalinks Jacob! It’s not hard.
What’s more, IE popped up a message telling me the script was causing it to run slowly. Sigh.
Note to self: Interesting blog about research on Learning and Performance.
Figure drawing: Basic Pose and Construction. Now this is a nice and simple page: just enough decoration to brand it nicely, all the focus on the content, not much navigation. (the link to the homepage could be clearer though). And fun.
Adam Curry blogs on the murder of Pim Fortuyn, a very right wing politician who had a good chance of winning the upcoming elections. He writes:
“If I was a Dutch citizen, I would have voted for him.”
That’s kindof scary: I saw an interview with the man on TV and he was very charismatic – and had very right wing ideas (that I don’t agree with). He knew how to sell them really well – they all sounded reasonable coming from him. Weird…
Check out Noise Between Stations: Victor is rocking lately.
KFTF Home: the Keeping Found Things Found website: what an amazing title for a website!