Ah! So that’s why!

Salon.com: Will Americans go for mLife? (via BlackbeltJones)

“For many skeptics, imode-type services will never take off in the U.S, for one simple reason: the car. In Japan, the ubiquitous mass transit system is often cited as a primary reason for imode’s success. The transit system creates a lifestyle full of “microniches” of time. There’s a lot of hanging around nearby bus, subway and train stations, usually waiting for friends or for transport. ”

I never thought about that… It nicely fits in with why schoolkids love mobiles.

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